Startup Lets You Bet on Pop Culture, Celebrities

Thu, 2012-02-16 20:39

Will Jessica Biel wear an engagement ring at the Oscars? Who will win The Bachelor? Is designer Prabal Gurung destined to be named “Best in Show” at New York Fashion week? For pop culture junkies, it’s time to place your bets.

A new startup called launched on Tuesday allowing users to place fantasy bets on style and entertainment. Similar to betting on sports, the site doesn’t promote any monetary gambling, but aims to be a destination site to show off pop-culture knowledge. Users can collect virtual dollars for prizes.

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